PMM / GTM
EST. 2009
Andrew Germer
Product Marketer · GTM Leader · Builder
Product Marketing · GTM · Customer Insight
Career Stat Line
Years in marketing & growth15+
Startups scaled from 0→1×2
Successful exits contributed to×3
Production apps shipped solo×2
AI-native stack and workflowsdaily
Favorite toolsCodex · Claude Design
Born: Orange, CA
Lives: Portland, OR
Education: Pepperdine University, MBA
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Andrew Germer
Product marketing and GTM leader with deep customer insight, strong product instincts, and AI-native execution fluency. I turn customer insight into positioning, launches, onboarding, and adoption — then build the systems that help teams scale it.
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The Fit
What I bring to product marketing
Marketer's empathy
the practitioner's view
- Fifteen-plus years doing the actual work — positioning, messaging, lifecycle, and demand — so I know what marketers need from a product because I've needed it myself.
- I write for the buyer in the room, not the spec sheet.
Research → roadmap
insight that ships
- I ran product and user research as a standing input into the roadmap, turning customer signal into product, conversion, and messaging decisions.
- I find the insight, then turn it into positioning a team can act on.
Builds with AI
daily, in production
- Ship production software end-to-end with an agentic AI workflow — Cursor, Claude Code, Codex.
- This page is an example: an interactive artifact built to show how I think, not just tell you.
Operationalizes launches
the part that scales
- I turn ambiguity into systems that hold up at volume — launch readiness, internal tooling, and workflows other people can run without me.
- Built and handed off an internal ordering platform for a hospice client; first hire who scaled two startup teams past 100.
The Track Record
Where I've done the work
2024–now
Consultant / Builder
Product and Growth · Independent
2024 – Present
- Designed and shipped an internal ordering platform (Softr + Airtable) for Luminos Hospice — scoped, built, handed off a system staff run themselves.
- Built two production Flutter apps solo, concept to App Store, owning positioning, onboarding, GTM, and the product itself.
2024
Revant Optics
Director, Marketing
2024
- Led cross-functional GTM, lifecycle, acquisition, and ecommerce operations for a multi-channel consumer brand during a critical growth phase.
- Owned launch planning, experimentation, retention, and channel optimization tied directly to revenue and operational goals.
2021–23
PWCC Marketplace
Sr. Manager, Product and User Research · Mgr, Digital Marketing
2021 – 2023 · later acquired by Fanatics
- Led product and user research as a standing input into the roadmap; findings shaped product, conversion, and operational decisions across a high-trust marketplace.
- Owned a $1M acquisition strategy, scaling to 100,000+ new users while optimizing CAC, LTV, ROAS.
2018–21
Lensabl
VP, Marketing · first hire
2018 – 2021 · acquired by Visibly
- Built GTM from 0→1; ~150% monthly revenue growth over a sustained run on a $1.5M budget.
- Multi-channel acquisition engine optimized for unit economics; contributed to a successful exit.
2015–18
Sightbox
Director, Marketing · first hire
2015 – 2018 · acquired by J&J Vision
- Built the function from scratch on a $5M budget; ~250% monthly growth.
- Hired and onboarded 20+, scaling the team past 100 during rapid growth.
Built, Not Briefed
Products and Projects
Ticket Timeline● LIVE ON APP STORE & PLAY · SHIPPED IN 4 MONTHS
A Flutter consumer app (Supabase backend) that turns live-sports attendance into a personal collection — built solo, concept to App Store approval in four months. I made the architecture and data-model calls, integrated a sports-data API, built a multi-sport reference layer across 6 leagues, and designed a rarity-scoring and achievement system around how fans actually engage. I also designed the UI myself in Figma.
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Deathwishes● LIVE ON APP STORE · 3 MONTHS
End-of-life and legacy-planning app (Flutter / Firebase), rebuilt from scratch — first concept to App Store approval in three months. Product and build lead (equity): designed the cloud-sync architecture, implemented AES-GCM encryption for sensitive data, shipped a redesigned onboarding flow, and scoped a B2B white-label path for hospices.
← scroll to see all 3 screens
The Toolkit
How the work gets done
build/ Flutter
build/ Supabase
build/ Firebase
build/ REST APIs
ai/ Cursor
ai/ Claude Code
ai/ Codex
ai/ agentic workflows
repo/ GitHub
issues/ Linear
design/ Figma
messaging/ Customer.io
paywalls/ RevenueCat
ship/ Vercel
data/ SQL
users/ behavioral analytics
gtm/ positioning · messaging
gtm/ launch readiness
gtm/ PLG · CRO · lifecycle