MARKETER
EST. 2009
Andrew Germer
Growth Marketing Leader
Acquisition · Customer Insight · Experimentation · Analytics · Lifecycle
Career Highlights
Years of marketing experience15+
Marketing orgs built from inception×2
Peak annual budget managed$5M
Years managing $1M+ budget6 years
Acquired by J&J VisionSightbox
Acquired by VisiblyLensabl
EducationPepperdine MBA
Portland, OR
andrewgermer@gmail.com
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I build acquisition engines for consumer brands.
I've stood them up from scratch and scaled the ones that already existed.Customer research drives positioning.
Analytics and experimentation guide decisions.
Product thinking makes the growth sustainable.
15+
years experience
$5M
peak annual budget
6
years managing $1M+
2
startup acquisitions
×2
first marketing hire
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Why Andrew
Where I create leverage
How I operate: modern growth leaders own systems, not channels.
Acquisition Engines
I build acquisition systems that compound: channels, creative, landing experience, measurement, and unit economics as one engine — not a pile of campaigns competing for credit.
Customer Insight
Customer insight drives positioning. I find the decision the buyer is actually making, then turn that into messaging, offers, and product choices a team can run every week.
Experimentation & Analytics
Experimentation beats assumptions. I instrument the funnel, run the smallest honest tests, and let CAC, LTV, activation, and incrementality decide what scales.
GTM & Lifecycle
Product thinking creates sustainable growth. I operationalize GTM, onboarding, and lifecycle so acquisition holds up after launch day — not just on it.
Career Highlights
A clear pattern
First marketer. Built the org. Scaled growth. Through acquisition, twice.
2015 – 2018
Sightbox
Director of Marketing · First hire
- First hire. Built acquisition and GTM from scratch on a ~$5M annual budget.
- 250% year-over-year growth during the rapid scale phase preceding acquisition.
- Hired and onboarded 20+, scaling the team past 100.
First hire
~250% growth
Acquired by J&J Vision
2018 – 2021
Lensabl
Director of Marketing · First marketing hire
- First marketing hire. Stood up GTM and a multi-channel acquisition engine on a $1.5M budget.
- 150% year-over-year revenue growth for three years.
- Optimized channels for unit economics, not vanity metrics.
First marketing hire
~150% MoM growth
Acquired by Visibly
2021 – 2023
PWCC Marketplace
Senior Marketing Manager
- Owned a $1M acquisition engine that scaled to 100,000+ new users against CAC, LTV, and ROAS.
- Ran customer research as a standing input into positioning, conversion, and roadmap — insight and paid growth as one system.
- Scaled what the unit economics could defend; cut what the dashboard only flattered.
$1M acquisition engine
100k+ users
Later acquired by Fanatics
2024
Revant Optics
Director of Marketing
- Owned acquisition, lifecycle, and GTM for a multi-channel consumer brand — paid and organic channels, messaging, and offers reporting to revenue.
- Ran the growth operating rhythm: experiment on creative and conversion paths, read the funnel in analytics, and reallocate toward what actually produced customers.
Acquisition ownership
Experimentation
Lifecycle + GTM
2024 – Present
Independent Consultant
Acquisition · Growth systems
- Never stopped shipping. Took Deathwishes and Ticket Timeline from customer research through positioning, activation, instrumentation, analytics, attribution, and monetization — live on the App Store.
- Built the growth operating model in public: what to measure, what to test next, and how acquisition compounds after launch — systems a team can run, not a slide deck.
Still shipping
Full-stack growth
Live products
Growth in Practice
How I operate when I own the system
Customer research → positioning → activation → experimentation → instrumentation → analytics → attribution → monetization. The products are evidence. The growth system is the point.
Ticket TimelineLIVE · APP STORE & PLAY
Ticket Timeline is a consumer sports product, but the work that matters is the acquisition system behind it: research into fan motivations, positioning from that insight, onboarding built for activation, experimentation on engagement loops, instrumentation and analytics, attribution, and monetization.
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DeathwishesLIVE · APP STORE
End-of-life and legacy planning — people understand it and still avoid opening the product. I used customer research to reframe positioning, rebuilt onboarding for activation, instrumented the funnel, and stood up attribution and monetization so growth had an operating model after launch. Documented as a full GTM case study for hiring managers who want to inspect the system.
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Capabilities
How the work gets done
Tools support the story. They are not the story.
Acquisition
- Acquisition strategy
- Positioning & messaging
- Launch readiness
- Experimentation
Analytics
- Behavioral analytics
- SQL
- CAC · LTV · ROAS
- Instrumentation
AI
- Cursor
- Claude
- Codex
- Agentic workflows
Design
- Figma
- Linear
- GitHub
Product
- Flutter
- Supabase · Firebase
- RevenueCat
- Vercel